Sex Toy Sales are Way Up
Chocolate Chip Cookies are King
and other important research findings
Every Saturday morning I look forward to receiving a blog from John Dick. He titles his blog ”‘What we are seeing”. John runs a large US marketing research company. “Now steadily over 5 million (polls) every 24 hours. That’s like 1,000 people answering a 20-question survey every 5 minutes. Almost all of it is about the coronavirus because almost everything is about the coronavirus right now.”
One of the distinguishing features of John’s blog is his “Dick stories”. A favourite story that he shared was being out for breakfast with his kids one morning. They got to talking about their family name. They all have to contend with people making “Dick jokes”. John asked the kids if they wished they had another name. “No way”, said his young daughter, in a loud voice. “ I love Dick! ” The restaurant went quiet. The Dick stories keep coming. Almost every week.
A Key Finding
Civic-mindedness is way up. The Latin roots of the word ‘civic’ are community, selflessness, oneness. “And that’s what’s happening right now. At scale.” ( The name of John’s research company, Civic Science)
We’ve all seen this around the globe, the pictures are amazingly similar. People cooperating to stay safe and create new ways to be connected. Acts of kindness everywhere.
Could this give birth to new meaning to the term ‘globalism’? People voluntarily cooperating with a sense of global community and a sense of oneness. Instead of the current meaning of globalism. Corporations with a global perspective for the sake of maximizing profits. No loyalty to the country that helped them get started. Avoid taxes by lobbying government and using every loophole possible.
Other things they are “seeing” (click for more)
People are taking a lot more vitamins
Hiking is up (get it?). Especially among younger people
Food delivery is booming, relatively speaking, especially among remote workers.
Weed is kind of in-between. Cannabis use is down appreciably since the start of the crisis mostly because the dispensaries have been closed. But the majority of people nonprofits or tipping service providers, (people) are giving;
People snacking more! We studied the most popular quarantine comfort foods and other indulgences (Spoiler: Chocolate chip cookies are king).
Generosity is way up. Whether it’s supporting local businesses, donating to nonprofits, or tipping service providers.